Your Book Is Your Dna!
Posted on June 9, 2008 - Filed Under Writing and Speaking
Words are living things! Books are living organisms! Your book
I say ‘may’ survive you because some books are marked for ‘Failure To Thrive.’
If you as the creator of your book stop your active involvement to insure that the world knows of your contribution you are essentially setting up your book/baby for ‘Failure To Thrive.’ Many of you would never actively allow this to happen! So, think about it, are you doing anything and everything to ensure your baby’s survival? You are in every sense your book’s PARENT (even those of you who have no children, this is what parenting is about!)
This truism and analogy drives me in my marketing efforts. Your book’s conception (writing) and birth (publication) cannot and should not mark the end of your involvement and/or participation in your book/baby’s life or viability.
Honestly, I wake up everyday, thinking what does my book need for nourishment today? What can I do to ensure that my book is healthy: growing (exposure), and getting the nourishment (marketing & promotion) from me that it needs that day. Thinking of my book, my baby, in these terms is the catalyst for me to be more proactive in my book’s life!
Write more ezine articles! Blog about your book! Carry your books picture (postcard,book cover, promotion material, etc) everywhere to show it off to others! Talk about your book in glowing terms always! I investigated ‘Contact Any Celebrity’ the website to determine what celebrity will endorse my book. The author Seth Godin talks about ’sneezers’ who are people who through word of mouth speak well about your book and thus increase it’s exposure and popularity (Seth Godin’s books are incredible resources by the way and necessary reads!)
Malcolm Gladwell, in his book, ‘The Tipping Point’ speaks of pollinators (like sneezers) These are people whose ‘little’ actions change the world, the culture and make a difference. Create an epidemic with your book!
Your book is personal whether it is a economics book, a statistics book, a fiction book, romance book or whatever. It is your child, your DNA, your living organism! Let the world know, by “any means necessary” what a beautiful baby you have!
Author, ADRIENNE ZURUB, is a Speaker/Comedian/Actor/pOet/RN, a member of Toastmasters and NSAOhio. Adrienne is part of the open heart team at Cleveland Clinic. She is President/CEO of Chase & Wunderlick Publishers. She performed stand up at many New York comedy clubs & in LA, numerous venues (also known as hell holes) in between both coasts. In theater she wrote and performed her solo performance pieces at Cleveland Public Theater;performed at the historic Karamu Theater in Arenafest. She participated in ‘The Manhattan Monologue Slam’ in New York City. She has three degrees:Nursing,Psychology and Philosophy.
Interests are:world travel, HGTV, all plastic surgery shows, sleeping, waiting for something magical to happen, Cartoon Network, and quietly judging others.
Her book, ‘Notes From the Mothership ~ The Naked Invisibles’ is due out 11/2007.
http://adriennezurub.typepad.com - http://chasewunderlickpublishers.com.cn
Peep her on facebook, twitter, Ning, livejournal, stumbleupon, LibraryThing and at http://myspace.com/notesfromthemothership
Tags: conception, exposure, intercourse, Malcolm Gladwell, marketing, promoting, promotion, publicity, Seth Godin
Related Posts
- Public Speaking - Get Your Summer Speech Sizzling With These 7 Spicy Suggestions
- Book Marketing, 4 Secrets To Success
- Self Publishing A Book, 4 Secrets To Success
- Tips For Promoting Your Book At Signings Or Public Functions
- Book Proposal Examples - What You Can Learn From Them
Comments
Leave a Reply