Profitable Copywriting - 7 Qualities Of Profitable Articles
Posted on May 26, 2008 - Filed Under Writing and Speaking
What makes a copy profitable? This is one question to which you, as a web copywriter, must know the answer. Your goal as a web copywriter is to bring in profit to your website (if you’re writing your own articles) or to your client’s (if you’re hired by someone else to write for him). Whatever the case may be, it’s primarily all about the money. Of course, high quality content is also one of the main concerns, but when it all boils down to it, web copywriting is a business, and a business must earn to sustain itself.
If you want to produce profitable articles, you need to know what makes a copy lucrative. Here are important qualities of profitable articles:
1.) Optimized for search engines -> The use of popular keywords, although a basic SEO technique, is still a powerful way to get high rankings in search engines.
2.) Clearly targeted towards their chosen audiences -> There is no doubt what market they’re trying to reach. The voice of these articles speaks directly to the readers whose attention they want to get.
3.) Have topics that are in demand -> They fill the current needs of the market they are trying to reach by providing sought-after information.
4.) Are concise and direct -> They have simple words that leave powerful impact on their readers. They’re not too long to read, yet they don’t lack in the necessary information readers want.
5.) Have correct grammar, spelling, and punctuation -> They may not be candidates for the Pulitzer Prize, but that doesn’t mean they’re not of high quality in terms of structure. The use of correct grammar, spelling, and punctuation delivers an air of authority which makes readers trust you, the writer.
6.) Are marketed specifically toward their target markets -> They are submitted to article directories for the purpose of article marketing. They can also be compiled in an e-book
7.) Can be seen all over the internet -> They have high search engine rankings and this appear in the first few pages of search results. Because of their high quality, they are reposted in numerous blogs and sites by other people.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.
Tags: copywriting
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