Persuasion Requires Both Logic And Emotion
Posted on June 12, 2008 - Filed Under Writing and Speaking | Leave a Comment
Business presenters typically prepare for presentations by crunching numbers and preparing PowerPoint slides and graphics. They prepare a line of logic and lay it out in PowerPoint. Once that line is clear and clean, the presenter begins to feel comfortable and confident about the presentation. It can be a big surprise when a well-planned presentation falls flat on its face.
Jay Conger, an expert on communication techniques of senior business leaders, says this:
“If you are like most business people…, you see persuasion as a relatively straightforward process. First, you strongly state your position. Second, you outline the supporting arguments, followed by a highly assertive, data-based exposition. Finally, you enter the deal-making stage and work toward a ‘close.’”
Connect With Your Audience Before And After Your Presentation
Posted on June 10, 2008 - Filed Under Writing and Speaking | Leave a Comment
Learning how to connect with your audience is an important tool to succeed as a presenter. When we stand in front of a group we focus on keeping the attention of our listeners. What about connecting before and after the presentation? Find some suggestions below how to communicate with your audience beyond the actual presentation.
Connecting starts before the presentation:
When you write your speech, keep the audience in mind. Visualize who will be there and even better if you know some of them already, imagine John, Mary, Peter’s face as if you were speaking to them in person. Start to connect by asking yourself:
Diversity Hurts!
Posted on June 1, 2008 - Filed Under Writing and Speaking | Leave a Comment
As a speaker you should realize that if you do not position yourself as the expert on your topic, your concept, or by your title, you may not reap the profits you desire. If you are too many things to too many audiences, you do not have a true following, nor perhaps a true message.
Diversity or diversifying your speaking business for example by redirecting focus to your other money making ventures dilutes the profitabilty of your main income producer–being the expert speaker! You can not be all things to all audiences. Be the expert on the topics and subjects you know too well.
Off The Beaten Path
Posted on May 30, 2008 - Filed Under Writing and Speaking | Leave a Comment
I’m checking in from San Francisco where we’ve been experiencing mild temperatures. Which is a delight because the weather can turn on you with little notice. A pleasant 75-degree day can morph into a 45-degree evening within two hours. If you ever plan to visit The City by the Bay, it’s essential to bring along a jacket for those chilly days or nippy nights.
The first evening you could find me at Westlake Joe’s Cascade Room in Daly City downing a house specialty: Steak ala Bruno. It was divine. My host claims Bruno’s tenderness is in-between a Filet Mignon and a New York Steak. We were fortunate because Bruno quickly sells out.
Read More..>>Teleseminar Basics
Posted on May 26, 2008 - Filed Under Writing and Speaking | Leave a Comment
Teleseminars is basically the same as teleconferencing. For those who are unfamiliar with either term, teleseminars or teleconferencing involve a telephone call among a group of people who usually all phone the same telephone number to be connected to each other.
Though it is not a new concept, the telephone meeting idea has gone through many technological changes through the years. It started as a simple office conference call among employees in long-distance locations. Today, technology allows the host or presenter to include training sessions, sales and marketing presentations, Power Point Presentations, videos, and much more. They are becoming increasingly popular as people come to realize the cost savings of a teleseminar compared to an in-person presentation. This is especially true of businesses which have locations not only nationally, but internationally as well.
Read More..>>Developing Your Speaking Skills
Posted on May 23, 2008 - Filed Under Writing and Speaking | Leave a Comment
Human speech is a special kind of music. Just as in singing, the instrument we use to play it is the voice. Instead of a song, we project a verbal message. Even though perhaps you can’t carry a tune at all, the way you speak can make all the difference to how any particular message is received. In human speech, the ‘way that we say it’ - your very distinctive individual qualities of voice - can and do greatly influence the person to whom you are speaking. It could be that the tone of your voice is out of kilter. People are intuitive, and you can be sure that negative emotions will always affect your voice tone and will be picked up by whoever’s listening. Any mismatch between what you’re saying and how you say it will instinctively be recognised by the hearer. Imagine a witch on a broomstick cackling ‘I love you’ and you’ll get the general picture. Or, more to the point - how often have you been told to ‘have a nice day’ by someone in a tone of voice that unmistakably says ‘I couldn’t care less’? Ideally, the voice tone provides a flow of heartfelt feeling that floats the message down the channel of authentic communication. Even without words, your tone of voice - the sound alone - can carry with it the universally recognised qualities of caring compassion and human service.
Read More..>>How Well Does Your Marketing Message Translate?
Posted on May 22, 2008 - Filed Under Writing and Speaking | Leave a Comment
You don’t have to look at the results of the 2000 U.S. Census to see how diverse our population is becoming. Just look around you. The complexion of your workplace, your marketplace, and the street where you live is changing, and for most industries, a targeted audience will include non-native English speakers. As more people from other countries move to and settle in America, the greater the need is for all of us to widen our definition and understanding of culture.
Read More..>>