Tootle With Vigour
Posted on June 14, 2008 - Filed Under Writing and Speaking | Leave a Comment
Imagine being a smooth, well-heeled, high powered, executive vice-president of a multi billion-dollar company. You’re well organized and extremely good at what you do. You have excellent people skills and are genuine and likable and so people want to do business with, they practically beg to do business with you. Business falls into your lap you’re so good. You’re trusted and well liked by all the senior Presidents and CEOs and Partners and whoever.
Read More..>>Freelance Business Writing - Are You Selling Your Skills Or Your Knowledge?
Posted on June 12, 2008 - Filed Under Writing and Speaking | Leave a Comment
Troll various boards and blogs about the business of business writing and one of the most frequent tips you’ll encounter is to “specialize.” The idea is that once you are familiar with a particular industry or market, that experience will help you win jobs with other clients in the same niche. Your existing clients can more easily provide referrals, while your familiarity with the people in that field help you find places to submit articles, join online discussions, and otherwise promote yourself to prospects similar to the clients you already know.
Read More..>>How Well Does Your Marketing Message Translate?
Posted on May 22, 2008 - Filed Under Writing and Speaking | Leave a Comment
You don’t have to look at the results of the 2000 U.S. Census to see how diverse our population is becoming. Just look around you. The complexion of your workplace, your marketplace, and the street where you live is changing, and for most industries, a targeted audience will include non-native English speakers. As more people from other countries move to and settle in America, the greater the need is for all of us to widen our definition and understanding of culture.
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