Your Book Is Just The First Date - Creating A Long Term Relationship With Your Reader
Posted on June 13, 2008 - Filed Under Writing and Speaking | Leave a Comment
What do Wayne Dyer, JK Rowling, Stephen King, Nora Roberts and Mark Victor Hansen have in common?
They have a group of readers who love their work and eagerly buy each new book. They also have other things to offer delighted readers like movies, audio products, workshops, self-study courses, and retreats. In fact, JK Rowling just gave her blessings to a Harry Potter theme park in development in Florida.
Read More..>>The Hare, The Tortoise, And Publishing
Posted on June 2, 2008 - Filed Under Writing and Speaking | Leave a Comment
In Aesop’s fable of The Hare and the Tortoise, these two animals agree to a race. Everyone knows that a hare is fast while a tortoise is slow. However, during the race, the hare decides to take a rest part way through and falls asleep. As a result the tortoise wins the race. Aesop’s moral in this story is “slow and steady wins the race.” Aesop could have written this fable for small publishers. Small publishers should model their business plan after the tortoise in this tale; slow and steady.
Read More..>>Diversity Hurts!
Posted on June 1, 2008 - Filed Under Writing and Speaking | Leave a Comment
As a speaker you should realize that if you do not position yourself as the expert on your topic, your concept, or by your title, you may not reap the profits you desire. If you are too many things to too many audiences, you do not have a true following, nor perhaps a true message.
Diversity or diversifying your speaking business for example by redirecting focus to your other money making ventures dilutes the profitabilty of your main income producer–being the expert speaker! You can not be all things to all audiences. Be the expert on the topics and subjects you know too well.
A Book Award Adds Value To Your Book
Posted on May 23, 2008 - Filed Under Writing and Speaking | Leave a Comment
Book awards bring exposure to books. Exposure generates sales. Sales mean more money in your pocket. Pursuing those book awards that allow publishers or authors to nominate their own titles can be a worthwhile activity for your book marketing efforts.
The literary community hosts a myriad of book awards. These awards differ as to who can nominate a book for an award. For some awards, publishers or authors can nominate their books and a committee or select group of people vote on the nominated titles. Other awards choose to have a nominating committee decide which titles should be considered for an award. Some awards have a select group of people (such as retailers, teachers, or students) nominate titles. There are a few book awards that are based on the number of copies a title has sold or lifetime achievements of an author.
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